What does the name mean?
Most business' are used to thinking in linear terms such as
North, South, East and West -
a straight up-&-down, black and
white approach.
With a slight change in perspective, say 5 to the north, the destination - or end result - can be altered and enhanced dramatically.
Applying this thinking through graphic design and marketing, we provide a fresh approach to defining and achieving business objectives for our clients.

URCHIN
Logo Design + Clothing Tags
The design was initially created as a typographical logo. Then the letters were cut and stitched in the actual materials used. High-resolution artwork was output for business cards and clothing tags.